- My passion -

I turn ideas into simple and effective product experiences

UX Strategy

Prototyping

Visual Design

User Testing

About me.

I am a product designer (UX/UI) based in the beautiful city of Sydney with over 5 years experience working in boutique, larger agencies as well as product companies. Designing digital products is not just a job to me - it’s my life and passion. I’m intrigued with how the digital environment is constantly changing and I love keeping up to date with the latest technologies and how we interact with them.

Working in small and larger agencies and now a product company has allowed me to develop my skills in a multidisciplinary manner as well as given me a broad range of experience designing for various industries. My work involves using strong communication skills to understand a problem and translating that into a user experience that is clean, natural, intuitive and functional. I believe you can't do enough prototyping and testing during the design process and love getting user feedback to inform my designs.

Below are some examples of companies and projects I’ve worked on:

My design combines strategy, technology and communication to achieve business goals.
I’ve worked across different devices, mediums and technologies, and I’m highly adaptable to new and existing technologies.
Macquarie University

Student & Staff Portals

Macquarie University is recognised internationally as a top 2% ranked university in the world. They created the Student & Staff Portal website & app in order to bring their community together, to provide connectivity and mobility to their users and visitors.

View case study
FISHFLICKS

Smart TV App

FISHFLICKS is an Australian streaming service that is unique to the industry with the aim to provide fishing, spear fishing, and outdoor adventure shows to anyone 24/7.

View case study
L'OREAL

Employee Experience

L'OREAL’s Employee Experience team finds ways to improve the working lives of their employees through better IT solutions and education. The Employee Experience App was created as a direct communication channel to teach their employees about ways digital solutions can provide value to day to day work.

Coming soon

Snapshots of my other work

To get more of an understanding of my work, I have provided more examples of my work. These examples don't go into as much detail as the case-studies but highlight more of my experience.

View More Projects
Paul Lin
CEO - Empirical Works

" As a designer, Robbie doesn’t just do design - Robbie understands and appreciates the details and intricacies behind design theories, the latest trends and industry best practices.

Using this knowledge, Robbie has lead our design team to complete a variety of complex design projects, from mobile apps to smart TV apps and websites.

His dedication to elegant and functional design and his ability to apply that to projects makes Robbie an essential asset to any team that requires a strong UX presence. "